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20 May 2017

Why Dermatologists Need Local SEO Services

You’ve handed out hundreds of business cards and created a professional website for your dermatology practice.

What’s stopping you from using local SEO services?

Research has shown that local searches lead to more purchases than non-local searches. 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.

Ranking higher up in a Google search makes a world of a difference when it comes to any business, but it is essential for your dermatology practice.

Don’t get lost in the intertwining network of the internet.

Incorporate local SEO services and get noticed by people in your area.

Keep reading to find out why you need local SEO services for your dermatology practice.

Before you start using local SEO services, it’s important to make sure you have provided everything potential patients need to know about your business.

You can do this by heading to Google My Business and filling out your business profile.

Make sure your business looks professional online and be sure to include your address, hours of operation, phone number, website address, business categories and images.

Once, you’ve done that you’re ready to learn why local SEO services are an advantage for your business.

Getting Started With Local SEO Services

As you may have already known, Google uses search algorithms to find out what you need. For consumers searching dermatology, Google will list all of the local dermatology practices in the area, ranking in popularity.

If your business is excluded from this search you are going to be missing out on some valuable business.

Dermatology practices with a designated location for their business should use local SEO services to let consumers know they are close by.

If you have more than one practice, make sure you provide the correct address and number for each of the locations.

Patients will more likely choose a practice based on proximity and quality of reviews.

An advantage of using Google My Business is the ability for customers to leave a review.

Customers can create an account with Google and remain anonymous or choose to reveal their identity.

They are able to rate your business with one to five stars.

Google then compiles a number of stars and gives you an average rating.

This is a crucial part of local SEO services.

We can not stress enough how important it is to encourage customers to leave a review of your dermatology office.

70% of customers will leave a review if asked, so don’t forget to encourage your patients to leave one.

You can give patients incentives to leave a review, like getting something free or at a discount.

How to Monitor Customer Reviews

Be sure to read reviews and respond to customers who leave a comment whether it’s positive or negative.

Thank customers for positive reviews and apologize to those who leave a bad review. If you want the customer who gave a bad review to come back you need to make amends and acknowledge their feeling of dissatisfaction.

Use this as an opportunity to improve your business and customer relationship. If the customer is aware that you understand their frustration, they will be much more inclined to give you another chance.

People read reviews so make them count. Use bad reviews as a way to express gratitude and take ownership of your mistakes.

It will only benefit your business if you respond to negative reviews.

Other popular sites for reviews are YelpYahoo Local, Bing Places and Foursquare.

Create accounts on these pages to make sure you appear in multiple local SEO services.

You don’t want to miss an opportunity for a client to find you, so it’s best to check out all of them.

In addition to search engines, social media plays an integral role for your business.

Use Social Media to Engage With Customers

The next step to utilizing local SEO services is to create social media pages for your dermatology business.

By creating social media accounts it allows you to engage with your customers and reach out to a wider audience.

Be active on social media!

It can help your business be more personable and also professional.

Don’t hesitate to post pictures about your services, employees and clients (with their permission).

It gives potential clients an idea of what to expect from your practice.

Did your practice get a new treatment for acne? What about a new way to treat skin cancer?

Let your followers know!

Keep Customers Updated

Your social media posts can be fun, engaging and informative.

Inform users of upcoming events or holidays that pertain to your business.

Engage with your audience as they comment on your page.

Everyone likes a friendly business.

Also, don’t forget to provide a link to your website on Facebook. Because Facebook is used on phone applications it is also a good idea to make sure your website is mobile-friendly.

Links are your friend. The more links you have elsewhere the more popularity you will receive on Google search.

Try to gain popularity with local businesses and ask them to put links to your website on theirs. The more links you have, especially on the local level, the higher up you will appear on local searches.

You can gain popularity by sponsoring little league teams, local restaurants, and other businesses.

The more you appear on local websites, the more popular Google thinks you are, so its search algorithm will put your business higher up in the search.

Now that you have the tools you need to improve your local SEO search rankings it’s up to you to use them and grow your business.

With the internet growing faster than ever it’s becoming harder and harder for businesses to get noticed.

Don’t forget that improving your local SEO services takes time. Just because you aren’t appearing higher up in a search right away doesn’t mean you aren’t making progress.

We hope that you take these suggestions on why you need local SEO services and use them for your business.

If your business still needs help improving its digital footprint, contact us and let us make sure it’s visible to potential customers in your locality.