Why All Dermatologists Should Hire an SEO Specialist
Do you want to take your dermatology practice to the next level? If so, you need to hire an SEO specialist.
Search engine optimization is crucial to ranking well in Google and other major search engines like Bing and Yahoo. In fact, 53 percent of users click on the first result on the list.
But, getting to the top of this list is no easy feat. Google is constantly changing the ways it indexes content, and keeping up with these changes is almost another job in itself.
Plus, if you implement any bad SEO practices, Google will penalize you and demote your site ranking, and that means fewer customers for your dermatology practice.
The best way to ensure this doesn’t happen is to hire an SEO specialist. These specialists can make sure your SEO is done both correctly and cost-effectively.
Here are the top reasons your dermatology practice needs an SEO expert:
There’s a lot that goes into running a dermatology practice, and your staff is probably already spread pretty thin as it is.
Enlisting your staff for help or doing SEO on your own is a time-consuming venture, likely one you don’t have the resources for. This is especially true if you’re an SEO novice.
This is where outsourcing to a specialist can save you a huge chunk of time. A specialist can take care of all of your SEO needs, allowing you more time to focus on the core needs of your practice.
SEO is about more than just ranking on the first page of Google.
For your SEO campaign to be a success, you need to eventually obtain new patients. But sometimes, there are just a few small holes in your SEO tactics that are preventing you from obtaining these new patients.
An SEO specialist can perform an audit to help you spot these holes. Sometimes, all it takes is a few simple tweaks and before you know it the patients are rolling in.
However, figuring out areas that need tweaking on your own is nearly impossible if you have no experience doing so. Luckily, that’s what a specialist is here to do.
Keep Up With Changes
Like we stated earlier, staying on top of SEO changes is practically a job in itself.
This is because Google updates its algorithm quite often. Do you really have the time to keep track of all of these updates on your own? Probably not.
SEO specialists make it their practice to keep track of these updates.
Being prepared for an update is crucial. Those prepared will likely see a boost in their site’s ranking, while those who are unprepared will likely see a dramatic decline.
There are many unethical SEO practices that are easy to slip into if you don’t know what you’re doing.
These are known as “black hat” tactics and Google will slap a huge penalty on you if they find out you’re employing any of these tactics (hint-they will find out).
Spam-commenting, keyword stuffing, and link-buying are just a few of the sketchy practices that need to be avoided.
An expert SEO consultant knows all the sketchy tactics that need to be avoided. Instead, they’ll only employ honest tactics to help you in your rankings.
Get a Fresh Perspective
Remember back in high school when you wrote a paper? Your teachers always made you swap your paper with someone else’s to do a peer review, didn’t they?
They did this because when someone else looks at our work, we can gain new insights that we would never have thought of otherwise.
The same goes for SEO- someone different looking at your website can bring in a fresh, new perspective that helps revitalize it.
Sometimes, when you’ve been laboring over your dermatology website for too long, you miss out on key opportunities to grow and engage with your audience.
An SEO specialist can help you capitalize on these opportunities.
If you have a go at your SEO effort alone, you will have to spend money on software tools in order to succeed.
These tools can range anywhere from 10 dollars to a couple hundred dollars per month. This could easily add up to thousands of dollars per year. Plus, this doesn’t include the legwork you’ll need to put in learning and implementing these various tools.
An SEO specialist is pretty much your one-stop shop for all your needs. When you hire a specialist, the price you pay them per hour or per package is the price you pay. You won’t have to worry about spending extra money on software or tools that may or may not help your practice grow.
Analysis of Results
Analyzing your SEO results is the key to improving and bettering your strategies.
You need to monitor these results on an ongoing basis in order to figure out what areas need improvement.
For example, you’ll need to constantly monitor:
- The number of visitors to your site that come from organic search results
- Conversion rates based on search queries
- Ranking of keywords and phrases for each search
An SEO specialist has the capabilities to constantly monitor your site traffic so any drop in your rankings will be addressed and taken care of immediately.
An SEO specialist can also take this information to generate reports that you’ll be able to understand. They can also help you interpret statistics and turn them into new opportunities.
Avoid Costly Mistakes
If you do SEO on your own, you’re bound to make a few mistakes along the way. Some of these mistakes will be minor, but some may prove to be extremely costly.
And often times, beginners make big mistakes without even realizing it. For example, it’s easy to over-optimize your keywords if you don’t know what you’re doing.
This could result in a penalty from Google, a demotion in rankings and a loss of sales leads. Imagine doing all that work only to lost customers instead of gain new ones.
SEO Specialist: Wrap Up
As you can tell, a dermatology SEO specialist can save you huge amounts of time and money.
Hiring a specialist will give you the peace of mind that your site is in good hands, allowing you to focus on other important aspects of your dermatology practice.
If you think you’re ready to hire a specialist, please don’t hesitate to contact us today.