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Free Business Scan

Recent Studies All Agree

Better, More Reviews Equate to Higher Revenue

Harvard Business Review

Professor Michael Luca’s study pubished in the Harvard Business Review attempted to answer the question of whether more Yelp (specifically) reviews could be attributed to higher revenues for local restaurants. The answer was unsurprising as his research found that an increase of just 1 star translated an average 3-9% increase in revenue for that business.

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Local Consumer Review Survey 2016

Industry-leader BrightLocal’s 2016 Local Consumer Review Survey published invaluable insights into customer behavior. Among other data, the survey found that a whopping 84% of customers trust an online review as much as a personal recommendation. Additionally, 73% of people surveyed felt that reviews older than just 3 months are considered “no longer relevant”

Full survey