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25 Aug 2017

How Social Media Works to Boost Your Dermatology SEO Efforts

It’s a good time to be a dermatologist.

Working in an industry that’s estimated to generate $14 billion in revenue is great. The only problem is that some dermatologists are missing out on making some great money.

Despite the fact that millions of Americans suffer from acne, eczema, and other skin problems, some are reluctant to seek out professional help.

According to the Society for Investigative Dermatology and the American Academy of Dermatology Association, only 10% of people with acne will seek out a doctor’s help.

If you want to start attracting customers, you need to know how social media works. Being active on the right networks can help you reach new customers and bring in more business.

How Social Media Works For Dermatologists

It’s been proven that social media can help businesses. However, people in the dermatology field have been slow to utilize it. Today’s social media packs a 1-2 punch of internet advertising power. This is because it doesn’t just affect the networks you’re on. In fact, the right posts can also help with SEO.

You probably have an SEO plan for your website, but may not be doing much on social media.

When SEO and social media are working together, your online visibility will skyrocket. We could talk for days about different SEM strategies for dermatologists. For now, we’re going to focus on how social media works for SEO purposes.

Are you ready to improve your online presence with the power of social media? If you follow these social tips, you’ll be able to utilize SEO to attract more customers and improve your online visibility.

Linkbuild the Right Way

In the past, link building was one of the best ways to improve SEO. Any link posted on any site would do. But after Google Penguin that changed. Now Google only wants high-quality links. Social media posts and profiles can help give you the quality links Google wants.

Social media links are considered high-quality links. The more you have the better it’ll be for your dermatology practices. Networks like Facebook, Google+, and Instagram are considered high authority websites. This means that any links you post on them can give you an SEO boost.

How social media works with link building is simple. The more links you have to your website the better off you’ll be. The easiest way to start utilizing social link building is to make sure that your profiles are properly filled out.

Insert your website where it’s appropriate and fill everything out that you can.

After your profiles are filled out, now you can start sharing links to your website in posts. Share a link to your latest blog post on social. You can also talk about certain skin conditions and link to pages that have information on ways you can treat them.

Be Visible In Social Search

Google may dominate search engines, but it isn’t the only way people search. Thanks to the popularity of social media, people will do searches in social networks.

Being visible in social search can be very beneficial for your practice. People use social media to make buying decisions all the time. This means that they could easily find your practice information when they’re on Facebook or Twitter.

The easiest way to utilize social search is to be active on social media. Be sure to post consistently, comment on other posts, and even re-share some content you like.

Also be sure to utilize the right keywords in some of your posts. Think about the services people may be searching for. Then, consider plugging your state or city in statuses to ensure that you’re getting local eyes on your content.

Use Followers To Make Yourself An Authority

If there’s one thing Google likes as much as high-quality links, it’s businesses with authority.

Google wants to highlight businesses and pages that are experts in their field. One of the ways Google determines authority is the amount of people that search for you and share your links.

How social media works with Google authority is simple. If you have followers that are engaging with your content via likes, comments, and shares Google will take notice. This is why you need to post and share content that resonates with your followers.

As a dermatologist, you’re already an authority on skin care. You’re full of facts that anybody interested in beauty or caring for their skin would love to hear about.

Photo and video content is always popular and social, people like to share visual content.

Consider using a free service like Canva to make picture posts that state facts about dermatology. Make a how-to video on proper skin care techniques.

Boost Your Traffic

How many unique views do you think your website averages each month?

If your numbers are on the low side, you could easily use social media to boost traffic to your website.

We’ve mentioned the importance of sharing links on social media. If you share links to relevant pages in your posts, you could see a considerable boost of traffic to your website.

Go into analytics and see which individual pages are getting the least amount of traffic. Once you see which pages could use a boost, make a social media post that promotes that product or service.

Are the unique views on your microdermabrasion page low? Make a Facebook post about the benefits of the treatment and include a link to the page.

Do you want people to utilize your skin cancer screening services? Tweet a stat about skin cancer and insert a link back to the relevant page.

Connect With Influencers

Want to know the easiest way to get people talking about your practice online? Utilizing the power of social influencers could be what you need to make a name for your practice.

Influencers are people that have a lot of engaged followers and could help promote your practice or services.

For you, it may be a beauty blogger that focuses on skin care. It could even be a fitness enthusiast that likes to keep their skin clear.

In terms of how social media works with SEO and influencers, their profiles are already considered a high authority on Google. Once you get the attention of influencers, a single post from them could bring in more customers than traditional SEO.

Do a quick search on social to see who’s talking about skin care and start interacting with them. See if they’d review your services or even just share a link to your website.

Your Turn

Now that you know how social media works for SEO, it’s time to put your knowledge to use. If you want additional help, be sure to contact us so we can get you what you need.