There are two kinds of websites: static and dynamic. As a business owner, you need to know the difference between the two — and which is best for your practice. The most basic difference between static and dynamic websites lies behind the scenes. All the coding of a static webpage is in the file for that […]
Why All Dermatologists Should Hire an SEO Specialist
Do you want to take your dermatology practice to the next level? If so, you need to hire an SEO specialist. Search engine optimization is crucial to ranking well in Google and other major search engines like Bing and Yahoo. In fact, 53 percent of users click on the first result on the list. But, getting to […]
The Best SEO Tips for Dermatology Service Providers
When you were in college or medical school, you probably didn’t think you would have to dabble in digital marketing, did you? Making websites can be a fun hobby, but it can also be a frustrating task for those who are more concerned with helping people maintain healthy skin. However, you are making a website […]
Why Your Dermatology Practice Should Avoid Cheap Website Design
Your website is one of the first things people will look at to learn more about your practice, so why not make it the best it can be? You never want someone to look at your website and think “this looks cheap.” You want to leave a great lasting impression. This means that putting some […]
The Local SEO Mistakes That Expert SEO Services Can Help Avoid
When it comes to business, you’re probably focused on seeing and helping as many patients as you can, providing stellar patient care, and educating patients about preventative skincare. But what about your dermatology practice’s website? As much as taking care of your current patient load is crucial to the success of your practice, so too […]
How Social Media Works to Boost Your Dermatology SEO Efforts
It’s a good time to be a dermatologist. Working in an industry that’s estimated to generate $14 billion in revenue is great. The only problem is that some dermatologists are missing out on making some great money. Despite the fact that millions of Americans suffer from acne, eczema, and other skin problems, some are reluctant […]
Dermatology SEO Tips and Tricks: How to Use Semantic SEO For Better Rankings
It doesn’t take an expert to tell you that ranking at top of a search engine results page (SERP) drives more viewers to your website. And, more website traffic increases the chances of converting visitors into customers. So, the question is: How do you get your SERP ranking to number one? How do you keep […]
7 Dermatology SEO Trends Dermatologists Can’t Ignore
Keyword(s): dermatology SEO It’s time to make the yearly marketing budget for your dermatology practice. What should you put the most effort and expense into? Expensive print ads, TV commercials, printed banners and flyers? Maybe. But, the most important aspect of your marketing strategy should be your SEO strategy. But, the most important aspect of your […]
5 Dermatology Blogging Tips to Attract More Patients
There’s no field on this planet that can’t use a good dose of online marketing. Any business that’s not engaged on the web is leaving money on the table for their competitors to scrape up. Dermatology is a $10.1 billion industry and is predicted to grow to $13 billion by the end of 2017. As […]
Dermatology Marketing Advice Straight From the Pros
On one hand, marketing a dermatology practice is tricky. Since it can concern serious medical issues, this isn’t the best time for aggressive, hard-sell marketing. On the other hand? More and more people are taking charge of their own skincare and looking for information on dermatology — and treatment options themselves online. So marketers who focus […]