9 High-Converting Dermatology Website Design Tips
Is the website for your dermatology practice looking a bit lackluster? Do you have a website at all?
It doesn’t matter if you’re just getting started or you want to improve the appearance and functionality of your website. We can help with either goal, as well as anything in between!
Read on to learn 9 of our favorite medical website design tips.
1. Research Competitors
When you’re just getting started creating the website for your dermatology practice, it can be useful to do some research and see what your competitors are doing.
You shouldn’t directly copy their ideas, of course. But, it’s good to see what features are typically being utilized on the websites of others in your same field.
During your research, you might also notice that your competitors are missing something like online scheduling. Offering something that others in your area don’t will boost your popularity and give your practice an advantage.
In addition to gaining inspiration from other dermatologists’ websites, you can also get an idea of what you don’t want. From the color scheme to the overall layout, it’s helpful to get an idea of what you don’t like on a website.
2. Make Sure Your Website Is User-Friendly
Dermatologists use websites for a number of things, including scheduling, providing information, or opening up a communication channel.
No matter what the purpose of your website is, it’s important to design it so all users can understand and easily navigate it.
Make sure text is large enough for everyone to easily read. You’ll also want to use a font that is easily readable and colors that make important information easy to spot. A simple navigation menu and easy-to-locate buttons for appointment setting and contact information will also make your site much more user-friendly.
Find Experienced Professionals To Help You
Medical website design differs in many ways from design for other types of websites. Because of this, it’s important to work with professionals who understand these differences.
A web designer who specializes in dermatology website design will better understand your patients’ needs. They will be better equipped to handle dermatology-specific requirements like HIPAA compliance.
Additionally, a marketing specialist who has experience writing dermatology-related content will save you a lot of time and money. This is especially true if you want to incorporate blog posts and other written content.
Take the time to hire someone who understands dermatology. That way, you won’t have to waste your valuable time correcting their work.
Keep Your Branding Consistent
As you work on designing your website, ask yourself what the dermatologists at your practice are best known for?
Are you the only ones around who perform a specific procedure? Do you have great patient satisfaction ratings? Whatever it is that makes your practice the best, make sure that thing is the focus of your website. Don’t let anyone forget what sets you apart.
Consistency with logos, services, and experience is also important. It fosters loyalty and ensures that everyone remembers your practice.
Include A Call To Action
What do you want people to do when they visit your dermatology practice’s website? It’s important to feature a clear call to action. This allows you to use your medical website design to help accomplish your specific goals.
Do you want visitors to set an appointment? Subscribe to your newsletter? Follow you on social media?
No matter what your goals are, make sure they’re clear to the people who visit your website.
It’s also important to ensure that people can easily do whatever it is you want them to do.
Incorporate buttons that allow users to automatically follow you on Facebook and Twitter. If you want them to schedule an appointment, make sure the button for that is right where they will be sure to see it.
Hire A Professional Photographer
Nobody wants to look at grainy, low-quality photos, especially online.
If you’re planning on posting pictures on your website, you should absolutely hire a professional photographer to take them.
High-quality photos are definitely worth the extra expense. Your patients will surely notice and appreciate the extra effort.
Once you have these professional photos, you can also repurpose them for social media posts and other marketing efforts. Reusing pictures makes them even more worth your money.
Positive reviews work wonders for all businesses, including dermatology practices. It’s important for you to talk up your practice. However, potential patients also need to know what people like them think of you.
Let people know what patients are saying about your practice, from written reviews to video testimonials. Hearing from current patients is always a bonus for people who are considering visiting your office.
Include Online Scheduling
These days, people are able to do more and more online, including schedule dermatologist appointments.
Your patients will appreciate the ability to conveniently schedule their next appointment.
Improved customer experience is great, of course. But, there is another bonus that comes with offering online scheduling. Since websites are available 24/7, you can bring in new patients even after office hours are over!
Utilize Social Media
Social media is one of the most powerful marketing platforms out there. If you’re not using it to spread the word about your practice, you’re missing out!
It’s not enough just to have social media accounts for your dermatology practice, either. You must make sure that you’re using them regularly.
Be sure to follow people who are following you, and take the time to follow other people and organizations who are relevant in your field.
It’s also important to establish a regular posting schedule and vary the type of content you’re putting out to encourage engagement. You can host contests and giveaways and share tips that everyone should do to improve their skincare routine or prevent sun damage. The options are endless!
Start Your Dermatology Website Design Today
Now that you know a bit more about what you should do to get a great dermatology website, it’s time to start designing it.
Contact us at Renegade Dermatology Marketing today for all your medical website design needs. From local SEO to paid promotions, we can do it the right way.