In this day and age, SEO is essential in helping to grow your local dermatology business through a healthy online presence.
SEO stands for ‘Search Engine Optimization’, and trust us when we say: it’s honestly your best friend.
So, when it comes to local SEO services, where should you start? Here are some tips you might just want to read to maximize your audience and reap the benefits of the local SEO services available to you.
First though, let’s get the basic question out of the way…
What is Local SEO and why is it of interest to me?
Local SEO focuses on tailoring search results based on user location. With the boom in smartphone technology and WiFi hotspots around the globe in recent years, its functionality has soared.
If I were to search ‘Skin Specialists’ or ‘Dermatologist’ right now, Google would pull up businesses corresponding to this search within my local area. The same thing would happen if I searched this on my smartphone, too.
Voila! Oh the convenience…!
It’s so automatic, and it’s something we as consumers take for granted. For local business owners, it’s an essential part of modern marketing strategy. In 2013, Google’s Mobile Search Moments Study proved that 40% of mobile searches have local intent.
What to expect from Local SEO services
Before you get started, lets go over the ins and outs of local SEO…
Know what your chosen SEO service is offering! Many local SEO services will make promises they might not be able to keep in order to garner interest.
If it sounds like it’s too good to be true, it probably is. Whichever service you decide to use, set reasonable goals for your business. Don’t expect your website to be no.1 in Google’s results page just like that.
In order for your chosen SEO services to better develop your online presence, you should be sure that they’re going to:
• Help you work on adapting and improving your web content so it measures up and smashes your competitors out the park. SEO Report Card by UpCity is great for this, and best of all – it’s free! Wait, but what does it do?
– It’ll show you where your website ranks on Google
– Give you a detailed summary of how many websites link back to you, as well as who they are
– Assess your use of keywords for SEO enhancement
– Determine the accessibility of your website
And much, much more.
• This one’s a big one. Any respectable local SEO service will make sure you’re being reviewed favorably on sites such a TripAdvisor, Yelp, Facebook, etc.
A 2015 study revealed 67% of consumer purchases are influenced by online reviews, so it’s important you come out on top every time.
• Try and maximize the re-directs you get from other websites. With 53% of clicks going to the first link that Google brings up, it’s more important than ever to have links and citations from other websites sending people in your direction.
How will the best local SEO services differ?
You want to make sure you’re going to get the best service possible. The best local SEO services will go the extra mile. But what should you be looking out for?
It’s been proven that almost 60% of Google searches take place on mobile devices. With this in mind, you want to make sure Google can read your website on any platform, whether it be a tablet or a mobile phone.
Links. It’s so important that if any websites link to you, your website shows up looking fab and fresh on mobile or on people’s laptop screens.
For a quick read, be sure to check out our piece to find out more about the benefits of making your website mobile ready.
Working with you and for you
A good local SEO service will put you first and adapt to your needs. Whether they’re helping you create or update your website. They should be able to provide flexibility in all areas.
They’ll work with your existing content and set the standard for the rest while still adhering to your personal style.
While this is the kind of assistance most respectable local SEO services will offer, you want to make sure it’s done right. Google has to be able to ‘read’ your website for potential clients to be able to find it.
Other services such as Little Digitalist’s technical SEO audit will analyze your website’s implementation won’t damage your natural traffic flow or rankings.
SEO audits should be performed fairly regularly to make sure your website is on the right track, and the Little Digitalis offers consultations and support to make sure nothing will impact your website’s online performance.
A good local SEO service will approach an effective local SEO job with a plan.
As mentioned before, good initial strategy will start with an audit. After this, there needs to be a strong ongoing strategy in place.
At the end of the day, you should be able to decide on your level of involvement.
What can you do in the meantime?
Whilst on the hunt for a local SEO service that’s the right match for you and your dermatology business, make sure you get on top of a couple of things.
Firstly, a good Social Media Presence isn’t optional anymore, it’s crucial! Don’t ignore the influence of social media. Decide which social media outlets work best for your dermatology business.
Twitter is an excellent marketing tool, but with 500 million tweets per day worldwide, make sure yours don’t get lost.
Hashtags are the SEO keywords of Twitter. Use hashtags to attach your brand to trending topics and start a dialogue with potential patients. Do be sure to tailor trends to you based on your area.
As well as Twitter, Facebook also provides a great way to interact with patients and clients and sell your brand.
Familiarize yourself with Youtube! According to Cisco, 2017 is the year that video with make up 69% of consumer traffic. And here we are, so use it to your advantage!
Sponser a respected internet personality to drop your name, or use the platform to demonstrate what your company can do through ‘before and after’ footage.
Or simply just introduce yourselves and integrate the video onto your website’s homepage. The possibilities are endless!