As a dermatologist, setting up a website is a big step toward establishing your online presence. Your website acts as the front of your business to thousands of potential clients online.
Though having a business website is exciting, there are several mistakes that can cost the usability of your site.
Many people tend to pay little attention to the overall design of their website. Ideally, it’s important to note that you’re creating a site for your customers to use. Of course, you own it, but you should keep the audience in mind.
So, before publishing your beautiful website, take the time to test it to ensure everything works well. You can also seek a third party service to review your site and make the necessary recommendations.
Check out these common mistakes in website creation and understand how to fix them.
Ready? Let’s go.
1. Complicated or Hidden Navigation
Website navigation is one of the important aspects of the overall design. The ability of a visitor to navigate your site easily and fast all depends on how you design and position your menus and pages.
Avoid putting menus within menus and adding those overly done drop-down menus. You want visitors to find their way through your site easily and conveniently. Keep the menu simple and open.
If you have a content-rich website, a second-level menu or sidebar will do the trick. Also, don’t add everything to the menu. Try focusing on what’s important to your visitors.
2. Avoiding Customizing Your Theme
You’ve spent hours or even days searching for the right theme online and got one that really piqued your interest. It was marvelous.
But, look at the number of purchases the theme has. Is it 20, 80, or 157? Or maybe 600?
The number of purchases may indicate the number of installations the theme already has. The last thing you want is to have a site that looks similar to another site.
Don’t just apply a theme and call it a day. Take it this way: You have this fashionable and trendy outfits that you’ve been hiding away in your wardrobe. So, you finally wear it to a very special occasion only to find another guest donned in similar outfits. That’s a real bummer!
In short, look for tools that will allow you to change the colors, layout, and typography of the theme. You need to manipulate it to create a personalize theme for your practice.
This is another common web design mistake many people make.
Your website already indicates that you’re a “dermatologist,” right? So, you don’t need to fill your content with those mind-cracking terms. Using such dermatology jargon doesn’t make you an expert or professional to the eyes of your visitors.
You want visitors to understand what you do or offer in the simplest way possible. Don’t scare them away with content that is confusing and hard to comprehend.
Both your headlines and content should be clear to new visitors. Use plain and simple English that an average reader can understand without re-reading (or consulting a dictionary).
4. A Cluttered Homepage
During the website creation process, always think about the end user. Take a look at your website. How congested is it?
Avoid stuffing your homepage with every single service you offer plus animations, videos, pictures, and audios. That’s the reason you have pages in the first place.
Reduce the visual load by incorporating lots of white space around your images. Cut down the number of fonts and colors use on your homepage. Ideally, you want to keep those at a maximum of three.
Eliminate those redundant links and any unnecessary art. Focus on creating a simple yet professional homepage that speaks volumes.
A modern design with generous white space helps to build trust at first glance while a cluttered site is undoubtedly scary.
Also, avoid that big homepage image that offers no value to both your site and the visitors.
5. Poor Site Speed
It’s vital to have a fast loading site than using plugins to optimize your site for speed.
During website creation, focus on using straightforward and clean coding. Avoid using unnecessary flash to give you site that “cool” look.
Users are usually frustrated when your pages take more than 20 seconds to load. Ensure your site is optimized for speed to improve page times and allow your visitors to navigate your site fast.
If your site is slow, consider using Google Mobile-Friendly test tool to determine what is cause the lag. Also, optimize all your images and videos to ensure they load fast.
Tips for Website Creation
When planning to create a website for your practice, you need first to have a clear goal. What’s the purpose of the site?
As a dermatologist, a website allows you to showcase your services to potential customers. Tell customers what you can do for them or what services you offer.
Utilize pages to develop a hierarchy that gives meaning and authority to your site. Ensure to include your contact information and address to make it easy for people to get in touch with you.
Boost your content with valuable images or visuals that make your website interesting. You can add team photos, office photos or relevant stock images.
Ideally, the look and design of your website should give visitors a genuine impression of being in your office.
The Bottom Line
Having a beautiful website that is not user-friendly simple makes no sense. It offers no value to your business or website.
Think about how you can make your site better for your visitors. Imagine how you can use it to grow your business.
If you’re still at web creation phase or you’ve already launched your site, consider testing it to determine whether it’s helpful and convenient to users.
Keep in mind that some website creation mistakes may need a full-scale redesign to be fixed, and that can be costly. So, you can avoid such situations by being mindful from the onset.